* {
    margin: 0;
    padding: 0;
    box-sizing: border-box;
}

:root {
    --font-helvetica-bold: "Helvetica World Bold", "Helvetica World", "Helvetica Neue", Helvetica, Arial, sans-serif;
    --font-editorial: "PP Editorial New";
    --radius-xs: 6px;
    --radius-sm: 12px;
    --radius-md: 18px;
    --radius-lg: 24px;
    --radius-pill: 999px;
}

@font-face {
    font-family: "Helvetica World Bold";
    src: url("fonts/HelveticaWorld-Bold.ttf") format("truetype");
    font-weight: 700;
    font-style: normal;
}

@font-face {
    font-family: "Helvetica World";
    src: url("fonts/HelveticaWorld-Regular.ttf") format("truetype");
    font-weight: 400;
    font-style: normal;
}

@font-face {
    font-family: "PP Editorial New";
    src: url("fonts/PPEditorialNew-Regular.otf") format("opentype");
    font-weight: 400;
    font-style: normal;
}

html,
body {
    -ms-overflow-style: none;
    scrollbar-width: none;
}

body {
    font-family: var(--font-helvetica-bold);
    font-weight: 700;
    background: #fff;
    color: #000;
    overflow-x: hidden;
}

html::-webkit-scrollbar,
body::-webkit-scrollbar {
    display: none;
}

.container {
    max-width: 2000px;
    width: min(100%, 2000px);
    margin: 0 auto;
    padding: 0 clamp(16px, 2vw, 24px);
}

/* Header */
header {
    position: sticky;
    top: 0;
    z-index: 1000;
    padding: clamp(6px, 0.9vw, 9px) 0;
    border-bottom: 1px solid rgba(255, 255, 255, 0.78);
    background: linear-gradient(
        135deg,
        rgba(255, 255, 255, 0.72) 0%,
        rgba(238, 249, 255, 0.62) 45%,
        rgba(224, 244, 255, 0.56) 100%
    );
    backdrop-filter: blur(14px) saturate(145%);
    -webkit-backdrop-filter: blur(14px) saturate(145%);
    box-shadow: 0 8px 22px rgba(30, 70, 110, 0.12);
}

main {
    transform: translateY(-40px) scale(1);
    transform-origin: top center;
}

header .container {
    display: grid;
    grid-template-columns: 1fr auto 1fr;
    align-items: center;
    column-gap: clamp(12px, 1.8vw, 20px);
}

.logo {
    display: flex;
    align-items: center;
}

.logo img {
    display: block;
    height: clamp(36px, 5vw, 48px);
    width: auto;
    transform: scale(clamp(2.4, 3, 3));
    transform-origin: left center;
}

nav {
    display: flex;
    gap: clamp(10px, 2vw, 15px);
    align-items: center;
    justify-self: center;
}

.mobile-menu-toggle {
    display: none;
    width: 46px;
    height: 42px;
    border: none;
    background: #000;
    border-radius: var(--radius-sm);
    justify-self: end;
    align-items: center;
    justify-content: center;
    flex-direction: column;
    gap: 5px;
    cursor: pointer;
    transition: transform 0.14s ease, background 0.14s ease;
}

.mobile-menu-toggle span {
    width: 20px;
    height: 2px;
    background: #fff;
    display: block;
    transition: transform 0.25s ease, opacity 0.2s ease;
    transform-origin: center;
}

.mobile-menu-toggle.is-open span:nth-child(1) {
    transform: translateY(7px) rotate(45deg);
}

.mobile-menu-toggle.is-open span:nth-child(2) {
    opacity: 0;
}

.mobile-menu-toggle.is-open span:nth-child(3) {
    transform: translateY(-7px) rotate(-45deg);
}

.mobile-menu {
    display: grid;
    background: linear-gradient(
        160deg,
        rgba(255, 255, 255, 0.8) 0%,
        rgba(236, 247, 255, 0.72) 100%
    );
    border-bottom: 1px solid rgba(255, 255, 255, 0.72);
    padding: 0 16px;
    gap: 8px;
    max-height: 0;
    opacity: 0;
    overflow: hidden;
    pointer-events: none;
    visibility: hidden;
    transform: translateY(-8px);
    backdrop-filter: blur(14px) saturate(145%);
    -webkit-backdrop-filter: blur(14px) saturate(145%);
    transition: max-height 0.3s ease, opacity 0.22s ease, transform 0.22s ease, padding 0.22s ease, visibility 0.3s ease;
}

.mobile-menu.open {
    visibility: visible;
    max-height: 360px;
    opacity: 1;
    pointer-events: auto;
    transform: translateY(0);
    padding: 10px 16px 14px;
}

.mobile-menu-btn {
    border: none;
    background: #f238a7;
    color: #fff;
    font-size: 0.95rem;
    font-family: "Helvetica World", "Helvetica Neue", Helvetica, Arial, sans-serif;
    font-weight: 400;
    border-radius: var(--radius-sm);
    padding: 12px 14px;
    text-align: center;
    cursor: pointer;
    transition: background 0.14s ease, transform 0.14s ease;
}

.mobile-cta-btn {
    background: #ff4733;
}

.mobile-menu-btn:hover {
    background: #cf2f8f;
}

.mobile-cta-btn:hover {
    background: #e53a28;
}

.nav-btn {
    background: #f238a7;
    color: white;
    border: none;
    padding: clamp(10px, 1.5vw, 12px) clamp(20px, 2.5vw, 30px);
    border-radius: var(--radius-pill);
    font-size: clamp(0.85rem, 1.1vw, 1rem);
    cursor: pointer;
    transition: transform 0.14s ease, background 0.14s ease;
}

.nav-btn:hover {
    background: #cf2f8f;
    transform: translateY(-2px);
}

.cta-btn {
    background: #ff4733;
    color: white;
    border: none;
    padding: clamp(10px, 1.5vw, 12px) clamp(20px, 2.5vw, 30px);
    border-radius: var(--radius-pill);
    font-size: clamp(0.85rem, 1.1vw, 1rem);
    cursor: pointer;
    transition: transform 0.14s ease, background 0.14s ease;
    justify-self: end;
}

.cta-btn:hover {
    background: #e53a28;
    transform: translateY(-2px);
}

.mobile-menu-toggle:hover {
    background: #1f1f1f;
}

/* Previous Work Section */
.previous-work {
    padding: 60px 0 40px;
}

.previous-work h2 {
    font-size: 1.5rem;
    margin-bottom: 30px;
    font-weight: 600;
    line-height: 1;
    margin-top: 0;
}

.carousel-container {
    position: relative;
    background: #cdf665;
    border-radius: var(--radius-lg);
    padding: 60px 20px;
    margin-bottom: 40px;
    overflow: hidden;
    perspective: 1000px;
}

.carousel {
    display: flex;
    gap: 40px;
    justify-content: flex-start;
    align-items: center;
    padding: 0 60px;
    width: max-content;
    will-change: transform;
}

.tv-item {
    text-align: center;
    flex: 0 0 auto;
    transform-origin: center bottom;
    transition: transform 0.18s ease, filter 0.18s ease;
}

.tv-image {
    width: 280px;
    height: auto;
    display: block;
    margin: 0 auto;
    transition: transform 0.18s ease;
}

.tv-label {
    transition: transform 0.18s ease;
}

@media (hover: hover) and (pointer: fine) {
    .tv-item:hover {
        transform: translateY(-12px) rotate(-2deg) scale(1.04);
        filter: drop-shadow(0 18px 22px rgba(0, 0, 0, 0.22));
        z-index: 2;
    }

    .tv-item:nth-child(even):hover {
        transform: translateY(-12px) rotate(2deg) scale(1.04);
    }

    .tv-item:hover .tv-image {
        transform: translateZ(12px);
    }

    .tv-item:hover .tv-label {
        transform: translateY(2px);
    }
}

.tv-frame {
    background: #2c2c2c;
    border-radius: var(--radius-lg);
    padding: 20px;
    position: relative;
    box-shadow: 0 10px 30px rgba(0,0,0,0.3);
    width: 280px;
}

.tv-frame.yellow {
    background: #f5f5f5;
}

.tv-frame.red {
    background: #8B4545;
}

.tv-screen {
    background: #000;
    aspect-ratio: 4/3;
    border-radius: var(--radius-xs);
    padding: 20px;
    display: flex;
    align-items: center;
    justify-content: center;
    margin-bottom: 15px;
}

.tv-frame.yellow .tv-screen {
    background: #cdf665;
}

.screen-content {
    color: #fff;
    text-align: left;
    width: 100%;
}

.screen-content.centered {
    text-align: center;
}

.screen-content.dark {
    color: #fff;
}

.tv-frame.yellow .screen-content {
    color: #000;
}

.screen-content h3 {
    font-size: 1.8rem;
    margin-bottom: 10px;
    font-weight: 600;
}

.screen-content .small-text {
    font-size: 0.75rem;
    line-height: 1.4;
}

.qr-placeholder {
    width: 60px;
    height: 60px;
    background: #000;
    margin: 15px auto 0;
}

.tv-controls {
    display: flex;
    justify-content: space-around;
    padding: 10px 0;
}

.tv-controls::before {
    content: '';
    width: 40px;
    height: 40px;
    border-radius: 50%;
    background: radial-gradient(circle, #444 0%, #222 100%);
    box-shadow: inset 0 2px 5px rgba(0,0,0,0.5);
}

.tv-controls::after {
    content: '';
    width: 40px;
    height: 40px;
    border-radius: 50%;
    background: radial-gradient(circle, #444 0%, #222 100%);
    box-shadow: inset 0 2px 5px rgba(0,0,0,0.5);
}

.tv-label {
    margin-top: 15px;
    font-size: 1rem;
    font-weight: 500;
}

.carousel-btn {
    position: absolute;
    top: 50%;
    transform: translateY(-50%);
    background: #ff4733;
    border: none;
    width: 50px;
    height: 50px;
    border-radius: 50%;
    cursor: pointer;
    color: white;
    display: flex;
    align-items: center;
    justify-content: center;
    transition: all 0.3s;
    z-index: 10;
}

.carousel-btn:hover {
    background: #ff4733;
    transform: translateY(-50%) scale(1.1);
}

.carousel-btn.prev {
    left: 20px;
}

.carousel-btn.next {
    right: 20px;
}

/* Hero Section */
.hero {
    padding: 40px 0 80px;
}

.hero-text {
    font-size: clamp(5.1rem, 6vw, 10rem);
    line-height: 1;
    font-weight: 700;
    font-family: "Helvetica World Bold", "Helvetica World", Helvetica, Arial, sans-serif;
    letter-spacing: -0.05em;
    margin-top: -88px;
}

.hero-text .pink {
    font-family: var(--font-editorial);
    font-style: normal;
    font-weight: 400;
    color: #f238a7;
}

.hero-text .blue {
    font-family: var(--font-editorial);
    font-style: normal;
    font-weight: 400;
    color: #4200f6;
}

.hero-text .rainbow-word {
    font-family: var(--font-editorial);
    font-style: normal;
    font-weight: 400;
    background: repeating-linear-gradient(
        90deg,
        #ff4733 0%,
        #f238a7 16.66%,
        #4200f6 33.33%,
        #00b7ff 50%,
        #7ddc4f 66.66%,
        #ffb703 83.33%,
        #ff4733 100%
    );
    background-size: 200% 100%;
    -webkit-background-clip: text;
    background-clip: text;
    -webkit-text-fill-color: transparent;
    color: transparent;
    display: inline-block;
    animation: rainbowFlow 2.6s linear infinite;
}

@keyframes rainbowFlow {
    from {
        background-position: 0% 50%;
    }
    to {
        background-position: 200% 50%;
    }
}

/* Dashed border below hero */
.hero::after {
    content: '';
    display: block;
    width: 100%;
    height: clamp(4px, 0.7vw, 8px);
    background: repeating-linear-gradient(
        90deg,
        #000 0px,
        #000 clamp(18px, 2.5vw, 28px),
        transparent clamp(18px, 2.5vw, 28px),
        transparent clamp(28px, 3.8vw, 42px)
    );
    margin-top: clamp(28px, 4vw, 60px);
    transform: scaleX(0);
    transform-origin: left center;
    animation: heroDashDraw 680ms cubic-bezier(0.25, 0.75, 0.2, 1) 220ms forwards;
}

@keyframes heroDashDraw {
    from {
        transform: scaleX(0);
    }
    to {
        transform: scaleX(1);
    }
}

/* Deliverables Section */
.deliverables {
    padding: 0 0 90px;
    margin-top: -18px;
}

.deliverables .container {
    max-width: 1200px;
}

.deliverables-kicker {
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 30px;
    margin-top: 0;
    margin-left: clamp(-400px, calc((1200px - 100vw) / 2), 0px);
    letter-spacing: -0.02em;
    line-height: 1;
}

.deliverables-grid {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 18px;
}

.deliverables-copy,
.deliverable-card {
    min-height: 330px;
    border-radius: var(--radius-lg);
}

.deliverables-copy {
    display: flex;
    align-items: center;
    padding: clamp(10px, 1.5vw, 14px) 0;
    background: transparent;
    border-radius: 0;
    box-shadow: none;
}

.deliverables-copy h3 {
    font-size: clamp(3.9rem, 5.6vw, 6.8rem);
    line-height: 0.94;
    letter-spacing: -0.06em;
    max-width: 18ch;
    width: 100%;
}

.deliverable-card {
    display: flex;
    align-items: center;
    justify-content: center;
    text-align: center;
    padding: 28px;
    min-height: 330px;
    aspect-ratio: 4 / 3;
    border: none;
}

.deliverable-card > span {
    display: block;
    font-size: clamp(2.9rem, 5.1vw, 5.9rem);
    line-height: 0.95;
    letter-spacing: -0.07em;
}

.uiux-hover-card {
    position: relative;
    overflow: hidden;
    border: none;
    text-align: left;
    padding: 0;
}

.uiux-hover-viewport {
    position: relative;
    width: 130%;
    height: 100%;
    left: 0;
}

.uiux-hover-card .uiux-title {
    position: absolute;
    top: 50%;
    left: 50%;
    transform: translate(-50%, -50%);
    width: 92%;
    text-align: center;
    font-size: var(--uiux-title-size, 5.2rem);
    line-height: 0.95;
    letter-spacing: -0.07em;
    white-space: nowrap;
}

.uiux-marquee-wrap {
    position: absolute;
    inset: 0;
    display: flex;
    align-items: flex-end;
    justify-content: flex-start;
    overflow: hidden;
    padding-bottom: 0;
    transform: translateY(145%);
    opacity: 0;
}

.uiux-marquee-track {
    width: max-content;
    display: flex;
    align-items: flex-end;
    flex-wrap: nowrap;
    --uiux-loop-shift: 50%;
    transform: translateX(0);
}

.uiux-hover-card .uiux-marquee-line {
    white-space: nowrap;
    display: block;
    font-family: var(--font-editorial);
    font-weight: 400;
    font-style: normal;
    font-size: var(--uiux-marquee-size, 10rem);
    line-height: 0.82;
    letter-spacing: -0.02em;
    padding-right: var(--uiux-loop-gap, clamp(24px, 3.2vw, 42px));
}

.uiux-hover-card:hover .uiux-title {
    animation: uiuxTitleDrop 0.5s cubic-bezier(0.3, 0.7, 0.4, 1) forwards;
}

.uiux-hover-card.is-leaving .uiux-title {
    animation: uiuxTitleRise 0.42s cubic-bezier(0.25, 0.8, 0.2, 1) forwards;
}

.uiux-hover-card:hover .uiux-marquee-wrap {
    animation: uiuxSentenceReveal 0.55s cubic-bezier(0.22, 0.8, 0.2, 1) forwards;
}

.uiux-hover-card.is-leaving .uiux-marquee-wrap {
    transform: translateY(0);
    opacity: 1;
}

@keyframes uiuxTitleDrop {
    from {
        transform: translate(-50%, -50%);
        opacity: 1;
        visibility: visible;
    }
    to {
        transform: translate(-50%, var(--uiux-title-drop-end, 320%));
        opacity: 1;
        visibility: hidden;
    }
}

@keyframes uiuxTitleRise {
    from {
        transform: translate(-50%, var(--uiux-title-drop-end, 320%));
        opacity: 1;
        visibility: visible;
    }
    to {
        transform: translate(-50%, -50%);
        opacity: 1;
        visibility: visible;
    }
}

@keyframes uiuxSentenceReveal {
    from {
        transform: translateY(145%);
        opacity: 0;
    }
    to {
        transform: translateY(0);
        opacity: 1;
    }
}

.deliverable-card-cyan {
    background: #9feee5;
}

.deliverable-card-lime {
    background: #d6f85e;
}

.deliverable-card-coral {
    background: #ff563f;
}

.deliverable-card-pink {
    background: #f43ca9;
}

/* Closing CTA Section */
.closing-cta {
    padding: 0 0 90px;
}

.closing-cta-inner {
    position: relative;
    padding-top: clamp(34px, 4.2vw, 56px);
    max-width: 1200px;
    margin: 0 auto;
}

.closing-cta-inner::before {
    content: "";
    position: absolute;
    top: 0;
    left: 50%;
    width: 100vw;
    transform: translateX(-50%);
    border-top: 1.5pt solid #000;
}

.closing-cta-text {
    max-width: 42ch;
    color: #8f8f8f;
    font-size: clamp(1.05rem, 1.8vw, 1.8rem);
    line-height: 1.08;
    letter-spacing: -0.04em;
}

.closing-cta-action {
    width: max-content;
    margin: clamp(24px, 3.5vw, 42px) auto 0;
    position: relative;
}

.closing-cta-action::before {
    content: none;
    position: absolute;
    width: clamp(64px, 7vw, 92px);
    height: clamp(64px, 7vw, 92px);
    border: 3px solid #111;
    border-left-color: transparent;
    border-bottom-color: transparent;
    border-radius: 50%;
    top: clamp(-108px, -9vw, -88px);
    left: clamp(120px, 9vw, 170px);
    transform: rotate(42deg);
    pointer-events: none;
}

.closing-cta-action::after {
    content: none;
    position: absolute;
    width: 14px;
    height: 14px;
    border-right: 3px solid #111;
    border-bottom: 3px solid #111;
    top: clamp(-28px, -2.4vw, -20px);
    left: clamp(206px, 16vw, 300px);
    transform: rotate(-35deg);
    pointer-events: none;
}

.closing-cta-btn {
    border: none;
    background: #ff4733;
    color: #fff;
    border-radius: var(--radius-pill);
    padding: clamp(10px, 1.5vw, 12px) clamp(20px, 2.5vw, 30px);
    font-size: clamp(0.85rem, 1.1vw, 1rem);
    cursor: pointer;
    transition: transform 0.14s ease, background 0.14s ease;
}

.closing-cta-btn:hover {
    background: #e53a28;
    transform: translateY(-2px);
}

/* Responsive */
@media (max-width: 1024px) {
    .carousel {
        gap: 20px;
        padding: 0 40px;
    }
    
    .tv-frame {
        width: 240px;
    }

    .hero-text {
        margin-top: -64px;
        font-size: clamp(2rem, 7vw, 6.5rem);
    }

    .deliverables-copy,
    .deliverable-card {
        min-height: 295px;
    }

    header .container {
        grid-template-columns: 1fr auto;
        gap: 12px;
    }

    nav {
        display: none;
    }

    .cta-btn {
        display: none;
    }

    .mobile-menu-toggle {
        display: inline-flex;
    }
}

@media (max-width: 768px) {
    nav {
        display: none;
    }

    .cta-btn {
        display: none;
    }

    .mobile-menu-toggle {
        display: inline-flex;
    }

    .mobile-menu {
        gap: 14px;
        padding: 0 16px;
    }

    .mobile-menu.open {
        max-height: 360px;
        opacity: 1;
        pointer-events: auto;
        transform: translateY(0);
        padding: 10px 16px 14px;
    }

    main {
        transform: translateY(-40px) scale(1);
    }
    
    .carousel {
        flex-direction: row;
        padding: 0 24px;
        gap: 20px;
    }
    
    .carousel-btn {
        width: 44px;
        height: 44px;
    }

    .carousel-container {
        padding: 48px 12px;
    }

    .tv-image {
        width: min(240px, 64vw);
    }

    .hero {
        padding: 28px 0 64px;
    }

    .hero-text {
        margin-top: -100px;
        font-size: clamp(2rem, 8vw, 5rem);
        letter-spacing: -0.04em;
    }

    .hero::after {
        margin-top: 30px;
    }

    .deliverables {
        padding: 0 0 72px;
        margin-top: -14px;
    }

    .deliverables-grid {
        gap: 14px;
    }

    .deliverables-copy,
    .deliverable-card {
        min-height: 256px;
        border-radius: var(--radius-md);
    }

    .deliverables-copy h3 {
        max-width: none;
        width: 100%;
        font-size: clamp(3rem, 7.6vw, 5.1rem);
    }

    .deliverable-card span {
        font-size: clamp(2.45rem, 6.9vw, 4rem);
    }

    .closing-cta {
        padding-bottom: 74px;
    }

    .closing-cta-text {
        font-size: clamp(1rem, 1.9vw, 1.55rem);
    }
}

@media (max-width: 705px) {
    .deliverables-grid {
        grid-template-columns: 1fr;
        gap: 20px;
        display: flex;
        flex-direction: column;
    }

    .deliverables-grid > *:nth-child(3) {
        order: 4;
    }

    .deliverables-grid > *:nth-child(4) {
        order: 3;
    }

    .deliverables-grid > *:nth-child(7) {
        order: 8;
    }

    .deliverables-grid > *:nth-child(8) {
        order: 7;
    }

    .deliverables-copy,
    .deliverable-card {
        min-height: auto;
    }

    .closing-cta {
        padding-bottom: 64px;
    }

    .closing-cta-inner {
        padding-top: 30px;
    }

    .closing-cta-text {
        max-width: none;
        font-size: clamp(0.96rem, 2.9vw, 1.25rem);
        line-height: 1.1;
    }

    .closing-cta-action {
        margin-top: 18px;
    }

}

@media (max-width: 480px) {
    .logo img {
        height: 38px;
        transform: scale(3.2);
    }

    .mobile-menu-btn {
        font-size: 0.9rem;
        padding: 11px 12px;
    }
    
    .tv-frame {
        width: 100%;
        max-width: 280px;
    }

    .carousel-container {
        padding: 40px 10px;
    }

    .carousel {
        gap: 16px;
        padding: 0 12px;
    }

    .carousel-btn {
        width: 42px;
        height: 42px;
    }

    .tv-image {
        width: min(190px, 72vw);
    }

    .hero-text {
        font-size: clamp(1.9rem, 9vw, 3.5rem);
        line-height: 1.05;
        margin-top: -100px;
        letter-spacing: -0.035em;
    }

    .hero::after {
        margin-top: 22px;
    }

    .deliverables {
        padding: 0 0 60px;
        margin-top: -10px;
    }

    .deliverables-grid {
        gap: 12px;
    }

    .deliverables-copy,
    .deliverable-card {
        min-height: 236px;
        border-radius: var(--radius-md);
    }

    .deliverables-kicker {
        margin-bottom: 14px;
    }

    .deliverables-copy h3 {
        font-size: clamp(3.05rem, 9.8vw, 4.5rem);
        line-height: 0.96;
        width: 100%;
    }

    .deliverable-card span {
        font-size: clamp(2.45rem, 11vw, 3.7rem);
    }

    .closing-cta {
        padding-bottom: 52px;
    }

    .closing-cta-inner {
        padding-top: 24px;
    }

    .closing-cta-text {
        font-size: clamp(0.9rem, 4.4vw, 1.1rem);
        letter-spacing: -0.03em;
    }

    .closing-cta-action {
        margin-top: 16px;
    }

}

@media (prefers-reduced-motion: reduce) {
    .hero::after {
        animation: none;
        transform: scaleX(1);
    }

    .uiux-hover-card:hover .uiux-title,
    .uiux-hover-card:hover .uiux-marquee-wrap,
    .uiux-hover-card:hover .uiux-marquee-track {
        animation: none;
    }

    .uiux-title {
        opacity: 1;
        transform: translate(-50%, -50%);
    }

    .uiux-marquee-wrap {
        opacity: 0;
        transform: translateY(145%);
    }
}